Webinar Law #1: Maximum Registrations

I broke down webinar best practices into 5 laws. As a little side note, one law alone won’t double your profits, but each law will increase your overall profits by almost twenty percent when you apply them correctly.

So let’s get into Law #1: Maximum Registrations.

  • Solve ONE PROBLEM with a Are Big, Bold Promise
  • Telegraph outcomes – What will you learn and how long will it take?
  • Bullets – Curiosity, Self-Assessment, and Sorting
  • Urgency and Immediacy – This is an event. It’s special! And you need to be live. It can change your life. (If it can’t, then why should they waste their time?)
  • Cool Conversion Tip #1 – Topic-specific bio of host(s) – testimonials don’t work
  • How to Use Endorsements – 3rd party pre-frame and endorsement with video before you see the registration page
  • Cool Conversion Tip #2 – Results in advance – tell them they get a free training PDF or video just for registering

Watch me explain this law in the video below:

6 thoughts on “Webinar Law #1: Maximum Registrations

  • Reply Christopher December 7, 2016 at 5:39 pm

    Great tips, can’t wait for more.

  • Reply Kimberly Hunter December 8, 2016 at 3:25 pm


  • Reply Tim January 6, 2017 at 2:30 pm

    Hey Mike, can you do a blog post on how to get an audience to your webinar from scratch…that is if you DON’T have a list…what are the best methods of getting that initial boost. If you have already covered that..can you share the link..thanks.

  • Reply Grant Findlay Shirras January 9, 2017 at 1:49 pm

    Excellent tips. I do a lot of webinars for realtors and this will help me a lot.

  • Reply fiona January 18, 2017 at 5:45 pm

    I like to have to switch up your bio depending o the topic your teaching. Thnkas man I wasnt thinking about a bio

  • Reply Reed Davis January 21, 2017 at 1:57 am

    i think testimonials may provide too much information for the registration page

Leave a Reply

Your email address will not be published. Required fields are marked *