I broke down webinar best practices into 5 laws. As a little side note, one law alone won’t double your profits, but each law will increase your overall profits by almost twenty percent when you apply them correctly.
So let’s get into Law #1: Maximum Registrations.
- Solve ONE PROBLEM with a Are Big, Bold Promise
- Telegraph outcomes – What will you learn and how long will it take?
- Bullets – Curiosity, Self-Assessment, and Sorting
- Urgency and Immediacy – This is an event. It’s special! And you need to be live. It can change your life. (If it can’t, then why should they waste their time?)
- Cool Conversion Tip #1 – Topic-specific bio of host(s) – testimonials don’t work
- How to Use Endorsements – 3rd party pre-frame and endorsement with video before you see the registration page
- Cool Conversion Tip #2 – Results in advance – tell them they get a free training PDF or video just for registering
Watch me explain this law in the video below: